October 22nd, 2018

Wills Allen Real Estate’s Ashley McEvers Attends LeadingRE Global Symposium in Spain


Ashley McEvers Attends  LeadingRE Global Symposium in Barcelona, Spain

Willis Allen’s Ashley McEvers recently attended the Leading Real Estate Companies of the World® Global Symposium in Barcelona, Spain. The conference was for top-tier industry professionals affiliated with Leading Real Estate Companies of the World® (LeadingRE). Attendees from 27 countries around the globe attended.

“The international contingent at this event epitomized the main take-away, which was how to build business across borders and cross-cultural marketing,” says Ashley. “Attending this event enabled me to expand on existing relationships and forge new connections with our international partners. This event helps us  better service our clients real estate needs around the world.”

Conference Speakers Included:

  • Dean Foster, founder of DFA Intercultural Global Solutions. He addressed cultural competency and the importance of thinking globally when working across cultures.
  • Matthew Ferrara, dean of innovation for LeadingRE Institute. He discussed the role of artificial intelligence, big data, predictive analytics and mobile strategies in marketing.
  • Marci Rossell, chief economist for LeadingRE, shared insights about population shifts, demographic changes and political influences affecting the global economy.
  • Paul Boomsma, LeadingRE President/CEO. He discussed the top trends affecting real estate in 2018.
  • Stephanie Anton, president of Luxury Portfolio International®, spoke about similarities and differences in global consumers around the world.
  • LeadingRE’s Executive Director of Global Operations Chris Dietz addressed trends in key growth markets.

Willis Allen Real Estate & LeadingRE

Willis Allen Real Estate is the San Diego County representative of LeadingRE. With a global membership that spans six continents, LeadingRE connects more than 565 firms and 130,000 sales associates who produce over 1.1 million real estate transactions each year. As a member of LeadingRE, Willis Allen Real Estate provides a quality real estate experience, global marketing reach and access to top real estate professionals in virtually any market worldwide.

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